About Alexis Simms

Alexis Simms, MBA
Principal Consultant

Alexis (Cook) Simms sits at the intersection of technology, sales, and marketing with over 15 years of brand experience leading transformative initiatives and crafting strategies that drive measurable growth. A celebrated visionary, Alexis is a proud strategy partner to Fortune 500 and startup clients alike. The American Marketing Association (AMA) named Alexis as a Marketing Maverick in recognition of her innovative methods and results-driven mindset.

Alexis has honed her extensive skills working with industry leading brands including AT&T, Ziosk, Warner Music Group and Atlantic Records. Her proven track record covers entertainment marketing and product strategy, specializing in creating bespoke marketing solutions that empower clients to achieve ambitious goals.

As a Senior Consultant at BCS, Alexis’ consultancy practice focuses chiefly on the areas of marketing strategy, brand positioning, and strategic partnerships. Through an integrated approach, Alexis supports business development goals and assists clients in creating lasting brands, capturing and maintaining market share, and securing ongoing support.

Alexis is the founder and CEO of Level 1715, a Dallas, TX-based full-service marketing agency and an adjunct professor where she combines theoretical frameworks with practical, real-work insights. Alexis lives in the Dallas, Texas area with her husband Marlon and their two children (and one four-legged child), where she is a licensed Real Estate broker and Notary Public.


Education

  • Master of Business Administration,
    University of Maryland Global Campus
  • Master of Sciences, Marketing
    University of Maryland Global Campus
  • Bachelor of Arts, Telecommunications Management
    Howard University
    Cathy Hughes School of Communications

Experience

  • Founder/CEO
  • Vice President, Sales & Enablement
  • Chief of Staff
  • Sr. Consultant
  • Realtor
  • Lead Product Marketing Manager
  • Client Solutions Executive
  • Regional Sales & Marketing Manager
  • Associate Consultant